Rebranding Unveiled

Vallé Marks a New Era in Adventure

On Thursday 10 April 2025, La Vallée des Couleurs officially turned the page as it revealed its new identity: Vallé.

Held in the heart of the park, the rebranding ceremony welcomed a distinguished audience of dignitaries, industry leaders, and key players from across the tourism sector. The guest of honour, the Honourable Sydney Pierre, Junior Minister of Tourism, underscored the significance of this milestone for Mauritius’ tourism landscape.

The new brand—developed by a Dubai-based agency specialising in rebranding and experience design—is the result of a strategic repositioning aimed at breathing fresh energy into one of the island’s most iconic destinations. Vallé is not a break from the past, but an evolution: a name and identity that carry forward the park’s legacy while embracing bold new ambitions.

Beyond a visual refresh, Vallé reflects an expanded vision. Recent additions, such as the family-friendly Kids Village, signal a move toward richer, more diverse experiences. From ziplines and suspension bridges to volcanic landscapes and tranquil river trails, Vallé is a place where contrast comes to life—where adrenaline meets calm, and every visit follows a unique rhythm.

That duality is embodied in the park’s new emblem: a stylised heartbeat, symbolising the pulse of adventure and nature. It’s a reflection of everything Vallé has become—a destination designed to move, inspire, and reconnect.

As the evening closed under a canopy of light and a striking laser show, one message stood out: Vallé is not just a new name—it’s a new rhythm.